Many schools offer cultural or language immersion for a brief period each day or intermediately throughout the year. Esperanza Academy in New Orleans pioneered a different approach, implementing an equal balance of English and Spanish throughout the curriculum, making it a true dual-language immersion program all year long. The student body (preK–8th grade) comprises children from Honduras, Mexico, El Salvador, Guatemala, as well as local New Orleanians. The Academy prioritizes student wellbeing along with their academic experience, offering free meals, medical care, and more to create a secure foundation for learners to build on and soar to reach their potential.

The conceptual challenge for this logo refresh project was to create a logo that symbolized diverse cultures and an acceptance that Esperanza was their home — regardless of their native language or origin. The previous mascot, soaring across the globe, represented potential through Esperanza education. However, the new logo needed to emphasize the unity of this local and global student body. Another challenge was incorporating the eagle, a secondary emblem, into various applications: an Academy Logo, a School Seal, and a standalone athletic mascot. The eagle representation needed to be age-appropriate, approachable for pre-K children yet conveying strength and confidence for eighth graders. The main goal when designing a custom school logo is often brand distinction amongst competitors, but always school pride.