Branded spaces communicate aspirational values for students and parents alike.

Branded spaces communicate aspirational values for students and parents alike.

Bricolage Interior Branded Spaces

With a $35 million extensive renovation complete, we scouted and designed interior spaces for Bricolage’s fifth and final residence serving pre-kindergarteners through 8th graders. Various areas needed branded content to reflect Bricolage’s values and school spirit for both the current student body and prospective parents.

Good Deeds
  • Community Building
  • Recycle, Reuse, Repurpose, and Repair
  • Inclusive, socio-economically diverse student Body
  • Incorporate Local vendors and Installers
Credits
Bricolage Academy's brand messaging of integrity, courage, empathy, respect, curiosity, and a black and white large student portrait

How We Think > Creative Process

Research methods and design solutions can develop over weeks, months and even years. The goal here is to show a snippet of research, concept plus style, and a significant result.

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auditing, investigation and strategy
1
Discover Problems
2
Define Hypotheses
3
Identify Opportunities
Site visit photography showing empty hallway, bright windows and blank main office.
Concept, visualization, and design
4
Develop COncepts
5
Design Prototypes
6
Implement & observe
HOW we SOLVED THE CHALLENGE CONCEPTUALly

With Bricolage’s curriculum focused on design, engineering, and creativity, its students now gained full access to:

  • 32 traditional classrooms and two special education rooms;
  • a library, two music rooms, two art studios with kilns, and two science labs with sinks;
  • a new gymnasium, a beautiful auditorium, and an innovative Maker Space.

Bricolage now had the needed space and technological upgrades. But, this historic architectural gem did not yet reflect its current community and school spirit. We scouted the renovated facility to create detailed experiences that connect and orient all visitors to highly trafficked areas. We installed branded content to reflect Bricolage’s mission, values, and spirit in shared everyday spaces.

BRAND ASSETS AND EXISTING BRAND ATTRIBUTES
BRAND ASSETS AND EXISTING BRAND ATTRIBUTES
Concept and prototype for the main office as a rough sketch
Install prototype for Spatial Measurements, specifications, and coordinate estimations.
Install prototype for Spatial Measurements, specifications, and coordinate estimations.
How we solved the challenge visually

The natural choice made sense to adopt the John McDonogh Trojan Mascot, the primary 2-color palette and Bricolage’s brand attributes in various applications.

When adopting a pre-existing brand symbol, Bricolage now needed a brand refresh and athletic mascot redesign. This creative phase would honor separate pasts and look to a united future that all members could identify.

Additionally, we planned to reuse 100 posters from Bricolage’s 3rd temporary post at Our Lady of the Holy Rosary for new installation.

Curious about the Mascot redesign.  Learn more >

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Our Role + Scope
  • Site visit & Spatial  Measurements: provide specifications and coordinate estimations
  • Concept & Prototyping
  • Press checks and installation supervision of quality control across all materials.
  • Poster design
  • Identity graphics
  • And more
Credits

INSTALLATION

Crystal Clear Imaging

PHOTOGRAPHY

Craig Mulcahy

Location

bricolagenola.org

Bricolage Academy of New Orleans

New Orleans, LA

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