A targeted micro-campaign celebrates transition while advocating for funding the next 10 years.
A targeted micro-campaign celebrates transition while advocating for funding the next 10 years.
Bricolage Development Campaign
We worked closely with school leaders to craft a micro-campaign commemorating Bricolage Academy’s 10th anniversary, including an award-winning highlight video, custom felt stitched banners, a promotional logo package featuring the school mascot, event programs, collateral, and over 100 student portraits.
- Reconnects Community
- Promotes the inclusivity of all voices, races, and ethnicities
- Focuses on student joy across socioeconomic diversity
- Creates opportunities for future learners
How We Think > Creative Process
Research methods and design solutions can develop over weeks, months and even years. The goal here is to show a snippet of research, concept plus style, and a significant result.
Bricolage Academy is a nonselective, high-performing charter school in New Orleans, LA. Founder Josh Densen started the Academy in 2013 with the goal of creating an equitable, enriching learning experience for students from all backgrounds, reflected in its diverse initial class of 75 kindergarteners. Today, the school serves over 950 students from all socioeconomic backgrounds, ranging from Pre-K to 8th grade.
The conceptual need for this campaign was to create a campaign that celebrated the school’s first decade by highlighting the school’s achievements, showcasing its unique vision and approach, and looking forward to “another 100 years” of educational excellence. The anniversary also aimed to enhance community ties, donor engagement, and learner pride. All parts of the campaign needed to remain cohesive to the school’s existing brand, while still conveying a refreshed and elevated look for the anniversary.
To achieve this, a video featuring interviews with key stakeholders was produced, aiming to reconnect and recharge the Bricolage community while informing prospective parents and showcasing Bricolage’s strengths to active and potential donors.
We showcased students working together and receiving one-on-one instruction from faculty. This highlights how Bricolage fosters independence as students progress through the grades. To convey the school's history and sense of community, we also featured the historic campus itself. Brightly lit spaces with founding board members and faculty illustrate the shared history of the school and its welcoming environment.
The campaign also incorporated additional print and email touchpoints: a celebratory 10th-anniversary logo, impactful data, portrait photography, email marketing, event collateral, hand-stitched felt banners, and swag items.
What Clients Say
THE PROJECT IMPACT
Many schools hire branding designers to create a logo during their first founding year. As they move toward significant obstacles or celebratory anniversaries, we find schools are ready for an updated visual marketing campaign to reflect both their growth and future vision, but don't they know where to start. We helped Bricolage Academy curate every element of their anniversary campaign to stay true to the school's core brand and values, while also welcoming a vibrant future for students and community members alike. This event was hugely successful, bringing in over 100 community partners and re-engaging partners post COVID. This project won a local New Orleans Addy Award as well!
Need expert help?
Is your school or organization anticipating a significant anniversary, milestone, or transition? These events are a key opportunity to engage with people both within your organization and the larger community. When executed thoughtfully, celebratory campaigns can strengthen your existing brand, refresh your image for a new chapter, and enhance your relationships with stakeholders and donors. We can help you ensure you make the most of your milestone event by determining the most effective campaign elements to include, creating a design that builds on your core brand, and identifying ways to connect with your audience.
• Discovery & Define Phase
• Mini Campaign Concept + Copywriting
• Logo Design
• Moodboards & Shot List
• Location and Budget Setup
• Art Directed Video & Photoshoot
• Email Marketing
• Event Collateral
• Banner Design & Memorial Plaque
• Vendor Research and Setup
CREATIVE DIRECTOR: Mary Louise Killen
COPYWRITER: Lisa Fernandez
MOTION DESIGNER: Rebecca Briscoe
DEVELOPMENT DIRECTOR: Holly Robbins Hermes
PHOTOGRAPHER + VIDEOGRAPHER: Justen Williams
PHOTO ASSISTANT: Devohn Henry
EDITOR: Ben Maner
SPECIAL THANKS TO:
Antigua Joseph-Woods, CEO of Bricolage, and faculty, staff, students, board members, and community members.