Rachel Wilson

When I work on a brand, I want to know everything about it. I want to make it a living, breathing thing. After all, people connect with people. And my philosophy is this: the more you can make your brand feel human and real, the more people will want to be your brand's friend. And, ultimately, tell their friends about your brand.

I also believe that great work happens when you're happy. When you allow yourself the freedom to dive into a brand and explore every color in its coloring box, magic happens. It's thinking like this that has helped me win awards, and mentor the incredible art directors, designers, and copywriters I've had the privilege to work alongside.

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