Differentiating a new school in a traditional market.

Differentiating a new school in a traditional market.

Industry

Independent & Public Schools

Discipline

Brand Identity

Client Name

Bricolage Academy of New Orleans

Bricolage Logo Design

We researched and designed a new charter school’s institutional identity, and helped visualise the design of Bricolage’s most authentic brand message and positioning in one of our nation’s most historic, culturally rich, and typically segregated city.

Good Deeds

Inclusive student body
Non Profit 3C
Supports Local Education
Promotes the inclusivity of all voices, races, and ethnicities

Credits

Bricolage Academy logotype applied across various color backgrounds

How We Think > Creative Process

Research methods and design solutions can develop over weeks, months and even years. The goal here is to show a snippet of research, concept plus style, and a significant result.

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auditing, investigation and strategy

Discover Problems

Branding new thinking in a traditional school market.

Define Hypotheses

Re-envision the typical the charter school space.

Identify Opportunities

Showcase growth and innovation within a socio-economic, racially and ethnically diverse target audience.

Bricolage students engaged with innovative school projects

Concept, visualization, and design

Develop COncepts

Advocate for Educational equity on a personal level — the up’s and down’s of a growth mindset.

Design Prototypes

Create a logo and mark that visualizes the idea of tinkering and progression.

Implement & observe

Establish confidence and familiarity for all while relocating to five different campus locations throughout the years.

HOW we SOLVED THE CHALLENGE CONCEPTUALly

The identity draws on Bricolage’s advocacy for educational equity. It begins by making a personal investment in the inner flame all students possess no matter their background. This bold forward-thinking direction reinforced the idea of ascension upward (acknowledge successes) or downward turns (examine failures) as a young mind grows, plays, and develops.

Ideation & experimentATION

Bricolage student engaged with innovative school project

PROTOTYPE Sketches

How we solved the challenge visually

The word bricolage typically means a ‘mash-up’ or a creation from a diverse range of available things. The distinctive spiral “I” is is an active mark visualizing this idea of tinkering and progression. The 3 “iii” symbol is a stylized representation conveying a spark, burst, or a new idea of innovation or play. It can be used in combination with the logotype; a fixed pattern, or emoticon/profile image in digital uses. The distinctive ‘I’ symbol makes an impact across various sizes and uses, from annual reports to athletics uniforms and signage.

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Color palette

Layout Guidelines and Wireframes

What Clients Say

Mary Louise goes beyond your mission statement to bring your space and materials life. With Bricolage, she stayed close to all of the school happenings – growth, evolution, successes, challenges, students, staff. It was her goal to truly know the school and to share in the experience so her work reflected the mission, values, and people of Bricolage. Her eye for style, color, photography and her personal relationship made Bricolage at home whether at Touro Synagogue, Holy Rosary, or the permanent facility, John McDonogh High School.

Holly Robbins Hermes

Chief Development Director

Bricolage Academy of New Orleans

Need expert help?

Is your school’s logo inspiring both students and community members to engage with your institution? Does it give a clear representation of your mission and values? Do staff members have access to and know how to use your logo, or are you constantly making tweaks and pulling different designs from the internet? If your current logo is not helping you achieve your most strategic goals, schedule a call, and we’ll work with you to bring your branding into alignment.

Our Role + Scope